LinkedIn updates + activating old spaces
Marketing insights/tips for architects, developers, and community builders + cool projects that inspire
Schedule your posts on LinkedIn
Am I the only one who noticed (and got really excited) that LinkedIn made scheduling an option for company pages (as well as personal pages)? For me it’s kind of a big deal. Without using third-party platforms I can now (for free!) schedule company posts. What a great timesaver. If you see the clock icon on your personal or company page, you’re in! Try it out!
Sniffing out AI chatbots
Is it my imagination or are tons of companies and organizations just giving up and having chatbots write their social copy? I swear, I’ve seen more snoozy, dense copy that reads like a first-year C- college paper, droning on, trying to hit that word count. C’mon, do better. If you’re going to let a bot write your stuff, at least inject some personality into it.
Reusing content
Coming from magazine publishing, reusing content was forbidden. Social media content? Let that re-used content fly! Write your blog post (yeah, that’s right - blogs man…they’re back), take some strong parts, make tweets out of them, recast the post on LinkedIn, create images from the best bits for Instagram…you get the picture. Here’s a great piece on how to dive in.
Design finds
AisleOne Digest is a weekly newsletter on design, film, photography, music, and culture. Throw them a couple of bucks and get bonus materials, too. It inspires me, lets me take a break and enjoy some nicely curated images (there’s definitely a mid-century vibe), and they always throw in a link to music. Take a break and give a look/listen.
And now my favorite part of each issue:
Buildings + designs I find interesting…
Hotel Grand Stark, Portland, Ore.
The newish Hotel Grand Stark, originally opened in 1907 as the Gayosa Hotel then renamed Chamberlain and then it was home to Shleifer Furniture’s retail store for 80 years until its closure in 2016. Though the hotel rooms on the upper floors were shuttered in the 1970s, they remained intact. (I would’ve loved to get a tour during THAT reno! Also, that Mansard roof is something else - not a lot around Portland.)
Anyhow, in 2015, UD+P and Beam Development jointly acquired the building for adaptive reuse, renovating the building and restoring it to its original use … as a hotel. From D+P:
Key components of the renovation included the restoration of the historic character of the exterior, modernization of outdated systems, and renovation of the upper floors into hotel rooms. Hotel Grand Stark features 57 hotel rooms, and a ground-floor restaurant, bar and lobby.
More than just one space…
…it’s the Project For Public Spaces. They bring public spaces to life by planning and designing them with the people who use them every day. Even cooler? The org’s “Lighter, Quicker, Cheaper (LQC)” placemaking interventions from around the globe are transforming public spaces. (There’s an empty parking lot near my house that could use some intervention. I bet there’s one where you live, too.)
Building an A-frame from scratch
I’m a sucker for cool A-frames and time-lapse videos, so imagine my surprise!
That’s it for this month. See you in April!
Gosh, we hope there are photos or video of the trapped in amber 1970s hotel rooms!